it-sa 2026: Worth the visit, and what SecureCloud is showing

it-sa in Nuremberg is Europe's leading trade fair for IT security. For 2025 the organiser reported new records: 993 exhibitors and 28,267 trade visitors from 64 countries across five halls. From 27 to 29 October 2026 the fair opens again. If you are preparing decisions on IT security, compliance or cloud in your company, it is time well spent. In this article you will read why the visit is worth it, which topics take centre stage in 2026 and what SecureCloud is showing in Hall 7A, Booth 7A-216, including a premiere.

The whole market in three days

Because in three days you can evaluate what would otherwise take weeks. At it-sa, the vendors stand side by side: you compare solutions live, put the same question to several teams and see immediately who has a concrete answer and who deflects. With close to a thousand exhibitors, practically every requirement has several candidates, and that is exactly what makes comparing on site so efficient.

Then there is the congress programme. The fair's subject areas match exactly what is on desks in 2026: IT regulation with NIS-2 and DORA, digital sovereignty, cloud security and the use of AI in companies. If you are preparing decisions on these topics, this is where you get up to date fast.

And not least: decisions move when the right people stand in front of the product together. In our experience, one day at the fair replaces a whole series of video calls.

Worth the visit for IT leads, data protection and management

In our experience, three groups get the most out of it-sa:

• IT leads and administrators: test solutions in direct comparison and settle architecture, integration and operations questions with the vendor teams instead of collecting them by email over weeks.
• Compliance, data protection and information security officers: have attestations and certificates explained first hand and benchmark your own NIS-2 and DORA implementation status against the market.
• Executives: meet your shortlisted vendors in a single day. A decision that has been circling through video calls for months can often be settled in an hour in front of the product.

The 2026 topics: NIS-2, sovereignty, cloud security and AI

The fair names IT regulation, digital sovereignty, cloud security and AI among its subject areas. Behind each one is a concrete question companies must answer in 2026:

• NIS-2 and DORA: How do you implement the requirements in practice, from risk analysis to evidence for auditors and supervisors?
• Digital sovereignty: Where does your data reside, which law applies to it, and how dependent are your operations on non-European providers?
• Cloud security: How does data stay protected when you exchange it with external parties, without making the work more cumbersome?
• AI in companies: How do you use AI on confidential data without losing control over it?

We have been working on the first three questions for years. Our answer to the fourth is what we are showing for the first time at it-sa 2026.

Live at the SecureCloud booth: demos on your own workflows

Because in twenty minutes you will see what your own workflows would look like. At the booth we show live:

• Secure data exchange with external partners: share large and confidential files without email attachments and without losing control. Bring your use case and we will walk it through in the product.
• Digital signatures: sign documents in a legally compliant way, up to qualified electronic signatures, directly from your workflow.
• Sovereign collaboration: work on files together while it stays clear where the data resides and who has access.

We answer your compliance questions right at the booth: what GDPR-compliant means for us in practice, what stands behind BSI C5 attestation and ISO 27001 certification, and how operations in Germany are set up. You talk to our team, not to a hotline.

And you will be there when we show our new product in public for the first time.

A premiere: SecureCloud shows a sovereign AI solution for the first time

Companies want to apply AI to their confidential data without losing control over where that data is processed and who may see it. That is exactly the problem we built a new product for: a sovereign AI solution.

At it-sa 2026 we will demonstrate it publicly for the first time, live at the booth. We are not revealing more at this point: the name and details follow at the fair. If you do not want to miss the first showing, book a time slot at the booth in advance.

When and where can you find SecureCloud at it-sa?

Free ticket for it-sa 2026

As an exhibitor we invite you to it-sa 2026. With our code your admission is free of charge. Redeem the code 579124itsa26 in the official it-sa ticket shop. The link already carries the code. For comparison, a regular day ticket costs 72 euros and a pass for all three fair days 120 euros (incl. VAT, as of August 2026).

Book a meeting at the booth

A trade fair is a busy place. If you want to be sure there is time for your questions, reserve a fixed slot in advance: book a meeting at the SecureCloud booth. We will take proper time for you. Dropping by spontaneously works too, of course.

Cannot make it to Nuremberg? Then get to know SecureCloud beforehand: see all features at a glance or start a free trial right away.

FAQ about it-sa 2026

Why is it-sa 2026 worth attending?

At it-sa you compare IT security solutions live in one place and talk directly to the teams behind them. The congress programme covers current topics such as NIS-2, DORA, digital sovereignty and AI in companies. Three fair days replace many individual vendor calls.

Who should attend it-sa 2026?

IT leads and administrators, compliance and data protection officers, and executives preparing decisions on IT security or cloud. The fair concentrates vendors, the congress programme and expert exchange in one place.

When does it-sa 2026 take place?

it-sa Expo&Congress 2026 takes place from 27 to 29 October 2026 at the Exhibition Centre Nuremberg, with an accompanying online programme.

Where can you find SecureCloud at it-sa 2026?

SecureCloud exhibits in Hall 7A, Booth 7A-216. You can reserve a meeting at the booth in advance via our booking link.

What does a ticket for it-sa 2026 cost?

With the SecureCloud code 579124itsa26 the ticket is free of charge, redeemable in the official it-sa ticket shop. Regular tickets cost 72 euros per day or 120 euros for three days, incl. VAT (as of August 2026).

What is SecureCloud presenting for the first time at it-sa 2026?

SecureCloud premieres a new product at it-sa 2026: a sovereign AI solution. The first public demonstration takes place at the booth; the name and details follow at the fair.

Can I book a meeting at the SecureCloud booth in advance?

Yes. Use the booking link to reserve a fixed time slot at the booth. Without an appointment you are welcome at any time as well.